Bringing the fun
to skateboarding
Skater Owned AND Operated
Absolute Board Co. proudly owns and distributes some of the most reputable brands in the surf, skate, lifestyle and fashion channels.
Formerly named Absolute Distributors, today Absolute Board Co. products are sold in over sixty countries worldwide, with offices and production facilities in Australia, UK, USA, China, and Taiwan.
OUR STORY
Absolute Board Co stems from an Australian backyard garage sale in 1983 where a searching five-year-old boy stumbled upon an old worn out plastic skateboard.
Eagerly he took this little skateboard home and with his father’s help, stripped it apart and rebuilt it piece by piece. This was the start for Absolute Board Co.’s founder and director Ben. As the years went on Ben’s passion for skateboarding grew as he became more and more absorbed in the culture. To him, it was the only movement that mattered. At the age of 15 Ben quit school and became a cabinetmaker. His appreciation for woodwork and his understanding of what made a good skateboard, combined to ignite in Ben an intense passion for skateboard manufacturing.
With no information on ‘how to’ around the manufacturing process, Ben invested everything he had to figure it out. His obsession for skateboard manufacturing had begun and completely consumed his life. Everyone around him told him he was wasting his time, that ‘there wasn’t enough money in it’ but Ben didn’t care, he had an all-consuming passion for skateboarding that he couldn’t ignore and he needed to fulfil that call.
From his parent’s garage Ben designed and built his own presses, glue rollers and heat transfer machine. Ben began to produce skateboards for distributors and retailers packing as many boards as he could fit into his van and driving around from skate shop to skate shop to sell his wares that he so painstakingly worked to produce and perfect.
To make his business a success he quickly realised retailers not only wanted the best quality skate hardware but also needed good margins, reliable supply and dependable service.
Since those early days Absolute’s landscape has broadened to include more brands and a larger geographical reach, however the heritage and values that the business was founded on continue to be the driving force behind the success of Absolute Board Co. today.
Our Brands
Penny Skateboards
The Original Plastic Skateboard.
Penny Skateboards was established for the sole purpose of bringing back the fun into skateboarding. The original plastic skateboard company has created the global plastic skateboard phenomenon and still leads the market for product quality and innovation.
Each Penny Skateboard is built with the highest quality raw materials and fanatical attention to detail. Penny Skateboards are designed and built to look good, perform well, and exceed all your expectations. Penny Skateboards, since forever.
Z-Flex Skateboards
Generations Strong, Since 1976.
Since in the beginning of the Dogtown era of Southern California, Z-Flex Skateboards has continued to push the boundaries of skateboarding.
Once one of a handful of skate companies finding its way through the infancy of skateboarding, Z-Flex has endured to become one of the longest running skateboard companies in existence.
Now generations strong, Z-Flex continues its path of determination and dedication to skateboarding.
Ookkie Skateboards
The World’s First Learner Skateboard.
The Ookkie™ is the world’s first dedicated kids skateboard that has been specifically designed for children as young as 2 years old. Your child can use the Ookkie with or without assistance from an adult with its patented 4 in one construction.
We’ve combined fun with early development! Ookkie parents all around the world have loved seeing the way their child has developed their balance and core stability as a result of riding the Ookkie.